 |
| Pictured Above : The complete KOSÉ Spawake range! |
New Delhi, India, 10th
April 2015 – KOSÉ Corporation announced the launch of new skincare brand
Spawake. It makes its entry in the Indian cosmetics market under the local
Indian operating company KOSE Corporation India Pvt. Ltd. The Spawake portfolio
will include 7 product variants & 13 SKU’s marketed at Indian women and
available at urban supermarkets, mainly in Delhi NCR, and the online e-commerce
website.
Founded in 1946, KOSÉ Corporation
is one of the largest beauty & cosmetic companies of Japan. Till date, KOSÉ’S overseas business has focused on
the export of brand products that are established in Japan. However with the
launch of Spawake, KOSÉ has optimized the product as per local conditions, in
this case developing new products to reflect Indian culture and market
character characteristics, manufacturing the products in India and supplying
them through appropriate local channels.
KOSÉ positioned overseas
business expansion as a growth driver in the medium-term business plan starting
FY2012. As part of this strategy, KOSÉ selected India as a new market with
future potential and established the local operating company KOSE Corporation
India Pvt. Ltd. in October 2013. The local company has since been preparing to
enter the Indian Cosmetic Market.
With the start of sales in
India, KOSÉ will now be operating in 25 countries and regions and will continue
to work to expand its global presence across countries such as - China, Taiwan,
South Korea, Hong Kong, Macau, Thailand, Singapore, Malaysia, Indonesia,
Myanmar, Vietnam, Cambodia, Laos, US, Canada, Australia, Italy, UK, Germany,
France, Spain, Belgium, Norway, Denmark, and India
Commenting on the Indian
strategy, Mr. Takashi Nomura, Director
& CEO, KOSE Corporation India Pvt.
Ltd. said, “KOSÉ has always stood up
for ‘Wisdom and Beauty for people and the earth’ and the decision to enter
India is just an extension of that philosophy. We are extremely delighted in
having the opportunity to bring spa like indulgence at home. Spawake is an
expression of KOSÉ commitment to
bring sea deep beauty to every Indian woman and we look forward to receiving
tremendous response.”
Spawake is a skincare cosmetics brand developed independently by KOSÉ to meet the needs of, and growth potential in the Indian cosmetics market. KOSÉ leveraged its technical development capabilities and brand marketing expertise built up over many years to develop this product range. Based on the concept of refreshing and revitalizing the skin for a fresh, after-spa glow, the Spawake range will be marketed at women in their 20s and 30s living in urban areas, particularly in the capital Delhi. Reminiscent of Japan, all the products contain an extract of Japanese kelp (Laminaria Japonica) and sea salt, which are commonly used marine cosmetic ingredients. By protecting one’s skin against UV rays, drying and the harmful effects caused by environment, the products cater to urban women fighting daily environmental stress.
 |
| Aditi Rao Hydari, the beautiful brand ambassador of Spawake! |
The brand has appointed Bollywood actress - Aditi Rao Hydari, as its brand ambassador.
Speaking on her association with the brand, the actress commented saying, “It’s a privilege to be associated with KOSÉ and to be launching Spawake in the country.
The products define a winning combination for me, fusing traditional techniques
with advanced Japanese skin care technology. Using natural ingredients from the
sea, these products are perfect for urban women with a busy schedule. Japanese
women are admired world over for their skin and hair and it’s exciting to be a
part of a brand that aims at bringing some best kept beauty secrets, known for
centuries in Japan, to Indian women”
KOSÉ will initially launch a
moisturizing and a whitening line to satisfy strong demand for these types of products. Together, these two skincare lines will provide a
series of two types of facial cleanser, four types of moisturizing cream, and
one cream face pack. Spawake plans to launch products under these key
categories:
ReplyDeleteThank you for sharing this information and Very good looking blog.It is Very nice info............Product Launch in India
They can harm the skin, however they can likewise make genuine harm organs, some are cancer-causing agents Quality cosmetic products uk
ReplyDeleteFundamentally, the natural cosmetic products are typically more secure and contain not very many chemicals contrasted with the simulated ones.Organic Beauty Products
ReplyDeleteTo others still, it could be a sound or touch that soothes the soul however; true beauty in the actual sense encompasses all these and even more, for instance a person can be pleasant in appearance but in speech and action the reverse may be the case surely that person can not be truly described as beautiful, let us say you were asked by the police to describe a thug who just mugged you at gunpoint certainly beautiful will not come up in your description of the thug regardless of how good looking he appears to be.Check Out Your URL
ReplyDeleteTo iron your hair properly, you must make sure that your hair is no longer dripping wet when you apply the iron. The heat from the ironing plates will boil the water out of your strands. dual voltage travel flat iron
ReplyDelete